Switch Sweeps Black Friday, Cyber Monday Sales

The Nintendo Switch set two new records from Thanksgiving to Cyber Monday: It became the best-selling Nintendo console in U.S. history for that five-day period, surpassing even Wii system sales. Nintendo Switch also had its’ best-selling week ever in the United States. In fact, according to Adobe Analytics, Nintendo Switch was among the most-purchased items online on Thanksgiving Day and the overall top-selling video game product online for the Black Friday-Cyber Monday time period.

It’s been a good year for the system. The Nintendo Switch‘s hardware sales grew 115 percent compared to the same period in 2017. Also, lifetime sales of the Nintendo Switch, which is entering only its’ second holiday season, have reached more than 8.2 million units. Sales of first-party games including digital downloads, are up too, topping 1 million units Nov. 22-26, beating 2017’s totals by 78 percent.

Games Pokémon: Let’s Go, Pikachu! and Pokémon: Let’s Go, Eevee! have hit combined U.S. sales of more than 1.5 million units since their Nov. 16 launch. Super Mario Party surpassed lifetime U.S. sales of 1 million units, becoming the fastest-selling game in the Mario Party series and the fifth million-selling first-party Nintendo Switch game in the U.S. alone; joining The Legend of Zelda: Breath of the Wild, Mario Kart 8 Deluxe, Super Mario Odyssey and Splatoon 2

Not to mention, a little game called Super Smash Bros. Ultimate is set to release December 7th, which is sure to break records and drive more console sales. Attachment rates, or the number of console owners who purchase a single game, are expected to be incredibly high internationally, seeing as Super Smash Bros. Ultimate is the most pre-ordered game in Nintendo’s history.

Although some crowded big-box and department stores made it look like the 2000s, the overall traffic trend was down. U.S. store traffic was down 1 percent on Thanksgiving and Black Friday combined versus 2017 levels, according to ShopperTrak. RetailNext, which measures store traffic, found that brick-and-mortar sales during the four-day period from Thanksgiving to Sunday were down 6.6 percent. Online retailers like Amazon and mass-merchant retailers like Best Buy and Target also did well, in part to the Switch’s popularity.

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Taylor Bauer

Taylor is from Aurora, IL and received both his B.S. and M.S. in Communication from Illinois State University, where he taught radio production and media management for two years. Taylor studies critical media theory, loves all things Nintendo and Xbox, and is an avid listener of NPR. He is also a self-proclaimed music nerd, and loves all genres.

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